ZMarket Scoop

Manufacturing Industry - Hope for Surviving in a Recession Economy

I won't get into the politics of what is going on in our economy right now, but I will offer some hope that manufacturers can survive in a recession economy—even survive through a depression.

Because my niche market is the industrial and manufacturing industries, I have been searching for what companies did during the Great Depression to survive. I know that promotion is one of the essential factors in surviving a tough marketplace, and in my search I came across a book that details what then IBM CEO Thomas Watson Sr. did to bring his company through the toughest economic times in history. I won't try to tell you what the book is about since I haven't read it yet (but I am buying today), but I'll give you a quick synopsis of what caught my eye in the review from USA Today that includes excerpts from the book.

Although the review and the book, The Maverick and His Machine, written by Kevin Maney, came out in 2003, this book is essential reading for all CEO's. USA Today wrote, "CEOs today face many of the same challenges that IBM's Thomas Watson Sr. did in the Depression. What did he do? He expanded." Funny how that statement is more true today than it was five years ago.

Here are four of the points that compelled me to go buy the book and read it, as well as share it with you. He expanded; he put money into R&D (a factor I believe has been lacking in US industry of late); He spread "optimism despite pessimism"; and, "he welcomed invitations to speak at almost any event, just so he'd have a platform for spreading his viewpoint," (there is the PR push).

I'll continue to search for these pearls and share them with you as I find them. There is hope, we are America, and we will get through this!

Manufacturing Industry - Hope for Surviving in a Recession Economy

I won't get into the politics of what is going on in our economy right now, but I will offer some hope that manufacturers can survive in a recession economy—even survive through a depression.

Because my niche market is the industrial and manufacturing industries, I have been searching for what companies did during the Great Depression to survive. I know that promotion is one of the essential factors in surviving a tough marketplace, and in my search I came across a book that details what then IBM CEO Thomas Watson Sr. did to bring his company through the toughest economic times in history. I won't try to tell you what the book is about since I haven't read it yet (but I am buying today), but I'll give you a quick synopsis of what caught my eye in the review from USA Today that includes excerpts from the book.

Although the review and the book, The Maverick and His Machine, written by Kevin Maney, came out in 2003, this book is essential reading for all CEO's. USA Today wrote, "CEOs today face many of the same challenges that IBM's Thomas Watson Sr. did in the Depression. What did he do? He expanded." Funny how that statement is more true today than it was five years ago.

Here are four of the points that compelled me to go buy the book and read it, as well as share it with you. He expanded; he put money into R&D (a factor I believe has been lacking in US industry of late); He spread "optimism despite pessimism"; and, "he welcomed invitations to speak at almost any event, just so he'd have a platform for spreading his viewpoint," (there is the PR push).

I'll continue to search for these pearls and share them with you as I find them. There is hope, we are America, and we will get through this!

 

 

Manufacturing Industry - Hope for Surviving in a Recession Economy

I won't get into the politics of what is going on in our economy right now, but I will offer some hope that manufacturers can survive in a recession economy—even survive through a depression.

Because my niche market is the industrial and manufacturing industries, I have been searching for what companies did during the Great Depression to survive. I know that promotion is one of the essential factors in surviving a tough marketplace, and in my search I came across a book that details what then IBM CEO Thomas Watson Sr. did to bring his company through the toughest economic times in history. I won't try to tell you what the book is about since I haven't read it yet (but I am buying today), but I'll give you a quick synopsis of what caught my eye in the review from USA Today that includes excerpts from the book.

Although the review and the book, The Maverick and His Machine, written by Kevin Maney, came out in 2003, this book is essential reading for all CEO's. USA Today wrote, "CEOs today face many of the same challenges that IBM's Thomas Watson Sr. did in the Depression. What did he do? He expanded." Funny how that statement is more true today than it was five years ago.

Here are four of the points that compelled me to go buy the book and read it, as well as share it with you. He expanded; he put money into R&D (a factor I believe has been lacking in US industry of late); He spread "optimism despite pessimism"; and, "he welcomed invitations to speak at almost any event, just so he'd have a platform for spreading his viewpoint," (there is the PR push).

I'll continue to search for these pearls and share them with you as I find them. There is hope, we are America, and we will get through this!

 

 

Why are Long Tail Keywords Important

Long tail keywords are three and four word phrases that are very specific to what you are selling. The closer a prospect is to purchasing the more specific their search will get. Optimizing on long tail keywords allows you to target you niche audience and stand out amongst your competitors.

Here is a very basic example of how a search might go for someone searching for widgets.

Let's say you make widgets for industrial machinery specific to the material handling industry.

A prospect researching widgets might first search the term "widgets." First, that broad keyword most likely has fierce competition for the top spot on search engines and will include a host of products that don't apply to the prospect anyway leading him/her to continue searching.

Then the prospect might search for "widgets for industrial use." Although this category may be closer to what they are searching for and have less competition than the broad keyword, they will still most likely continue their search for a product more compatible to their needs.

When the prospect has done most of their research into widgets and are looking for a specific solution, they may type in "widgets for material handling equipment." If you have optimized on this long tail keyword your website is more likely to be in one of the top 4 spots that capture 57 percent of the click through during a search, and you have effectively led the prospect to your door.

Strategically selected long tail keywords can lead qualified prospects to your site and increase your conversion rates.